Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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"Order what you need, when you need it and ship directly to where it is used," Edwards said. "This eliminates obsolescence, storage and insurance, and reshipping costs," he stressed.
Wertz concurred, noting that the shorter runs offered by digital print allow for smaller inventories, helping customers maintain flexibility to make copy changes and reduce overall material costs.
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E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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