Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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He mentioned a specific job where Data Papers, working with an international not-for-profit group, combined variable digital print with long-run static collateral printed on a conventional web press.
"Every day, we receive a list of donors who need a 'thank you' letter, which is printed VDP on our HP Indigo digital press, packaged with the static collateral and fulfilled in our packaging department," he noted. "We still see a strong market for personalized mailings that are aesthetically pleasing to the eye and the touch."
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- Companies:
- Data Papers
- FormStore
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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