Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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In the end, both Edwards and Wertz stressed that finding a reliable, experienced manufacturer or printer is key to providing a high quality digital print product.
"Digital printing helps end-users to run a low-cost personalized campaign quickly and efficiently, but it is only being offered by a small percent of total distributors," said Wertz. "To become successful, distributors should find an experienced digital printer who is willing to train [them] and provide support on a minute's notice."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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