Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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Wertz agreed that the ability to combine digital with conventional printing methods is a major advantage of the format. "A new application we have been working with is customer retention and cross-selling," he said. "For this, we make use of printed pieces, QR codes, text messaging and video all tied together in a closed-loop system."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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