Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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Paul Edwards, CDC, president of FormStore Incorporated, Fenton, Mo., also believes that the personalization trend will continue to give digital print an edge. "Integrated marketing programs combining PURLs, personalized QR codes, e-mail, variable digital print (VDP) microsites, landing pages and campaign dashboards will drive growth in the digital print market this year," Edwards said. "Personalization on digital direct mail can lead to increased response rates and differentiate the marketplace," he added.
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- Companies:
- Data Papers
- FormStore
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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