Getting Personal
How digital print is reshaping the print landscape, one person at a time
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Sean Norris
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Data Papers has found success with PURLs, as well. "We ran a campaign with our distributor for a religious organization that wanted to reconnect with current and former members and donors," Wertz explained. "Together, we reached out to 35,000 contacts with personalized postcards, directing recipients to their personal URL. On the PURL, we asked questions about philanthropy, where they would like to see contributions spent, suggestions for church practices, etc."
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- Companies:
- Data Papers
- FormStore
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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