Getting Personal
How digital print is reshaping the print landscape, one person at a time
By
Sean Norris
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"The recipient [of the mailer] arrives at their customized landing page, which is consistent with the design and tone of the direct mail package, including a personalized greeting and pre-populated fields that help drive immediate response," said Edwards. "The recipient can read more about the offer and instantly respond to it, and also request additional information by mail. Each recipient has an account manager assigned to their response and receives a follow-up call and a complete set of the new sales kit, which includes a membership ID card product selector book, a vertical markets idea book and a sample portfolio."
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- Companies:
- Data Papers
- FormStore
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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