Getting Personal
How digital print is reshaping the print landscape, one person at a time
By
Sean Norris
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Another important aspect of digital printing is flexibility, especially in regard to digital's ability to combine with traditional printing options. Edwards noted that FormStore uses traditional offset printing for its membership ID card products, combining a pre-printed shell with variable print personalized elements in a digital second-pass print process. "We're seeing an increase in the personalization of our core products by combining the old (offset print) with the new (digital print) along with direct mail pieces," he explained.
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- Companies:
- Data Papers
- FormStore
E
Sean Norris
Author's page
Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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