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Cold calling is another old school technique that can be effective with the right system in place. Salespeople have to make enough dials to connect with the busy marketer they're trying to reach. Although nothing is guaranteed, Bishop suggested calling prospects eight to 12 times. If you're just starting out, make a list of 100 prospects and make at least 100 calls per week.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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