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Bishop believes in what she calls "intelligence persistence."
"To succeed, you need to get enough meetings to get enough opportunities to close enough deals. To do that, you need to combine the practice of fundamentals with a willingness to try new things (and be uncomfortable while you learn) and always, always look for smarter ways to use time," she stressed. "It can take just as long to sell a client who buys little as it does to sell a client who is an 'A-lister' buying a lot."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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