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"If you do nothing but dial the phone with the same basic message, you can call about 20 people in an hour. You can contact a prospect twice a week without being obtrusive, so you could call twice, or call and e-mail. When you e-mail twice, prospects can feel 'over-contacted' because they are already coping with so many e-mails," Bishop instructed.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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