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Farquharson listened and it paid off. Looking back on his 30-year sales career, Farquharson considers himself a "classically trained" salesperson. In other words, the company he worked for right out of college was "steeped in the fundamentals." He's done it all from selling in the business forms industry to switching over to print sales and later digital print sales to coaching and training.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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