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Finally, there is still something to be said for plant visits. Bishop views them as a buying signal since they require a time investment on the prospect's part. Farquharson thinks a plant visit is a good idea if the plant is worth visiting. Is it clean and presentable? Will it make a good impression on the client?
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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