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With 2013 around the corner, new techniques will be introduced while older techniques will become irrelevant. Regardless, several traditional sales approaches have carved a permanent niche across all industries.
Perhaps Farquharson summed it up best. "The most important factor in gaining appointments, and therefore to growing your sales, is diligence. There is nothing more 'old school' or fundamental as that," he insisted. "The diligent succeed 100 percent of the time."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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