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"Early on, I stumbled through a cold call with a prospect. She was the main buyer at a big bank. When I asked her if she ever heard of my company, she said, 'Yes. I heard you're expensive and slow.' I didn't have a clue how to reply to that, so I asked for a meeting, and was shocked when she said yes," Bishop recalled. "That moment taught me bad cold calls sometimes work out and bad cold calls are always better than no cold calls when it comes to getting appointments."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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