The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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On Gift Cards: If you're having custom cards built, know that usage impacts design. "A lot of people think that all cards are created equal, but they're not," said Diane Morsch, director of sales and marketing for Bristol ID Technologies, Lima, N.Y. "How long are you going to be using these cards? Do you want them to be reused, or is it kind of like a one-time incentive? You may want something a little more durable if something is going to be used over and over." She also noted that custom shapes, how the card will be read (magnetic strips versus barcodes, etc.) and even how it will be displayed can impact card design as well.
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Michael Cornnell
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