The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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On Trophies and Crystal Awards: "Selling awards differs from selling promotional products in a few important ways," said Chuck Dahlgren, president of Crystal D, St. Paul, Minn. "First, award sales do not follow the typical promotional products selling cycle that peaks during [the] third and fourth quarter[s]. On the contrary, most awards are bought, sold and delivered during [the] first and second quarter[s]. This means that the awards season is about to take off—if distributors want to sell awards they need to start prospecting now."
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Michael Cornnell
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