The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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PRODUCTS
Any product is appropriate as an incentive item, but here's some advice on a few of the more common categories:
On High-quality Luxury Rewards, Such as Televisions or Electronics: They're a powerful way to create feelings of prestige and value. "Think of how many [people] would tell their friends and family that they got a new television because they exceeded expectations," said Billie Reise, director of marketing for Incentive Concepts, Maryland Heights, Mo. "Cash is forgettable. Giving an incentive will warrant years of enjoyment if you pick the right reward. The prize and the way it's delivered matter."
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Michael Cornnell
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