The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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Does the overjustification effect then mean that all rewards programs are doomed to fail? Not even slightly. However, there are two critical takeaways that affect your planning of rewards programs:
1. If the program is designed to motivate a task participants have low-to-neutral interest in, there is no risk of overjustification. Getting salespeople to file reports on time, dockworkers to pick up their cigarette butts, whatever—if it's something people don't like doing, a rewards program has no risk of reducing enjoyment. The rewards program will have the expected effect of getting the task adopted and potentially enjoyed by participants.
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Michael Cornnell
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