The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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BONUS TIP: Access to an art department can help with small-business sales. "We're finding that some of the smaller retail establishments, like restaurants or [similar businesses] that want to get into an actual gift card as opposed to a paper certificate, may not have the in-house resources to do something really nice and upscale for their card," Morsch observed. "So some of our resellers enlist our help in the design of it. We do have an in-house graphic design department. They take care of the proofing and the technicalities once the orders come in, but they can also take care of the design of a piece."
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Michael Cornnell
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