The Perfect Rewards and Incentives Program
How to pitch, plan and pick out products for rewards programs
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BONUS TIP: When in doubt, use surprise. According to Leper's Overjustification study, surprise rewards will always have a positive impact on motivation (at least when given out in plentiful number). The gains in motivation might be slight, but you'll avoid the risk of overjustification and always land on the positive end of motivation.
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Michael Cornnell
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