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Art Waganheim, vice president of operations, Paitec USA, Davie, Fla.
Despite the trends for many business forms and advertising dollars to go to electronic formats, we continue to recommend to our dealers and end-users that pressure seal technology offers quantifiable benefits. The availability of affordable digital TransPromo printing solutions can allow effective creation of personalized transactional documents and direct mail pieces, which a customer will want to open, read and keep. And pressure seal technology is a greener way to mail since there is no need for envelopes or tabs. We also believe 2011 will be an up year for replacement of older technology pressure seal machines.
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