Snapshot for Tomorrow
Tony Heinl, executive vice president, Repacorp, Tipp City, Ohio
We currently are seeing an increase in sales on a monthly basis, and are hopeful that demand for our products continues to increase in 2011. I predict there will be steady growth in digitally printed labels as organizations continue to order smaller quantities due to the cost structure of digital short runs. There will be steady demand for our instant quote module tool, as it allows our distributors to instantly become part of the digitally printed label industry. The quote module allows our customers to provide instant accurate quotes while they have their customer on the phone, thus capturing more orders.
Jim Maggio, vice president, Maggio Data, Hauppauge, N.Y.
There are limited signs of improvement. Unemployment continues to be high though for the first time new claims have declined slightly, providing reason for optimism. At best, modest growth can be expected in the overall industry. Those companies with market niches and who have developed specialty products will regain market position faster than those relying on traditional forms.
Barcoding and security will remain important. Healthcare forms sales are strong, but are threatened as Obama Care encourages the industry to move towards paperless solutions. Growth will come in areas such as direct marketing, where personalization and features such as QR codes are integral to and an important element of sales and Web marketing.
Mark Cupach, director, national sales, Identity Group/Business Stationery, Cleveland
Economic uncertainty continues to limit business growth as overall productivity exceeds GDP growth, [keeping] business owners from hiring. Stagnant employment growth is the brake to the U.S. economic engine called consumer spending that creates demand. With those factors considered, the print and graphics industry will continue to transition. Distributors and manufacturers who re-invent themselves to service the changing buyer landscape will position themselves to absorb businesses that fail to find new revenue streams. In the end, re-invention will determine winners and losers in 2011.