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Mark Cupach, director, national sales, Identity Group/Business Stationery, Cleveland
Economic uncertainty continues to limit business growth as overall productivity exceeds GDP growth, [keeping] business owners from hiring. Stagnant employment growth is the brake to the U.S. economic engine called consumer spending that creates demand. With those factors considered, the print and graphics industry will continue to transition. Distributors and manufacturers who re-invent themselves to service the changing buyer landscape will position themselves to absorb businesses that fail to find new revenue streams. In the end, re-invention will determine winners and losers in 2011.
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