Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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Many customers don't fully realize the difficulty in PMS matching, which makes it even more important for distributors to A) make their clients aware that color variations can happen, and B) work with suppliers that have the right equipment to ensure as much consistency as possible between print runs. "It's hard to explain that this PMS color, yeah it's your color, but it may not be the same color from an output standpoint when it's on the product," noted Resnick.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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