Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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As a workaround, Resnick recommended building strong relationships with suppliers and getting to know each supplier's printing capabilities. "In general, you need to know what trade partners that you use, what their strengths are," he advised.
"They're not all the same. You have to be comfortable with them, it has to be the full package," he added. "Obviously the quality has to be there, and the output, but it has to be there in the customer service aspect, it has to be there in the proofing aspect, the flexibility aspect. You'll know through trial and error and networking within the industry who's good at what."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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