Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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5. Digital vs. offset.
Digital printing streamlined much of the printing process, allowing for short turnaround on orders, variable-data and on-demand printing, and other benefits not offered by traditional offset printing. But it may not always be the best option for your clients. For one thing, there's the price issue. "We are using much more digital four-color printing on items, but it does come at a higher cost," Hersh said.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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