Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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"Paper and some plastics can be printed on traditional offset presses as sheets or rolls," explained Romano. "Fabrics and textiles are printed on rotary screen or inkjet presses. Flexible packaging is printed on flexographic presses. Shower curtains and pool liners are printed on gravure presses. Some odd-shaped objects are printed with pad printing, a version of screen-printing. Labels are printed by all processes depending on volume."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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