Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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For another, digital printing doesn't necessarily guarantee better color matching than its less-expensive counterpart. "You can get a pretty good output [from digital], but it's still not the same as traditional printing with offset and with plates," Resnick stated. "You could still have a color variation even with digital output even though it's set up as CMYK."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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