Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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John Resnick, parter at Boston-based Proforma Printing and Promotion, agreed, but noted that much progress has been made in printing technology. "Especially with paper, you can print basically anything you want, whereas with promo products sometimes you're really limited," he said.
"The industry has come a long way. When I first started doing this, there were so few products we could print full-color process, and now you can find so many more," he continued. "The technology has come a long way, there are so many more options."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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