Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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3. It's easier to print on paper.
Paper products are often easier to print on, as the differences between types of paper are generally not as stark as the differences between, say, a water bottle and a T-shirt.
"Printing on paper is very straightforward and the result is usually the same every time," noted Brett Hersh, president of Admints & Zagabor, Bellmawr, N.J. "Printing on other surfaces always presents a challenge because of the coating that is used on each item—whether it is plastic or metal, you have different factories coat the product with different coatings, therefore different inks or pre-treatments are needed."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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