Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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6. Know where to go.
"You can't just go to any commercial printer and say, 'Hey, I need envelopes,'" Resnick said. "There is certain equipment required to print on envelopes, and you have to know who you can go to for that." This is the Gutenberg problem, again—there are so many print processes and so many different products that need to be printed on, making it difficult to find a one-stop-shop, of sorts, for printing needs.
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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