Due Process
Whether you're selling paper products, promotional products or both, understanding print processes and decoration techniques is key to customer satisfaction
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Sean Norris
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Despite their versatility when it comes to substrates, though, inkjet printers are unable to print on non-flat objects, which limits their utility in the promotional products arena. The closest thing to a printing panacea might be screen printing, which doesn't use pressure to apply ink and can print even on surfaces that aren't flat. "Screen printing can print on virtually anything," Romano said. "[Though] the ink may have to change depending on the substrate."
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Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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