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Pinto recommended integrating marketing efforts.
"If you have a separate database storing your customers, prospects and their activities, it can be very hard to deliver coordinated and relevant efforts," he advised. "By integrating your data and the channels that you'll be using, it'll be easier to launch, manage and measure successful campaigns."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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