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"[In terms of web-to-print] you can limit options, font types, sizes and colors so that someone working on the composition of a direct mail piece, for instance, can't really mess too much stuff up except for the actual words that are being said. Or, they could combine words with images that make no sense. The final approval cycle, where someone from headquarters just clicks an approve button takes care of that. [...] This saves an enormous amount of time and energy and increases speed to market dramatically."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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