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From a corporate perspective, Levy said, anyone running a decentralized organization benefits greatly from coordinated marketing. He continued, "The digital asset management is where you have control of all of your images in one central area. It's where you can put in images to be used and take out images that you don't want to be used anymore. You know things have the right DPI, the right look and feel. You could set up a template where the company's logo is the right resolution at the right font size locked in a position where you want it to be.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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