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To facilitate the ordering process, more companies are ensuring their web-to-print storefronts are optimized for tablets and smartphones. "The whole business world is working on ensuring that all of their Web content is mobile-optimized. Printers should ensure that they're doing the same, as much as possible," Pinto encouraged. "Some people may still be hesitant to order anything on their phone, but I think this will become a more common practice sooner than later."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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