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3. The Trickle Down Effect
For ColorQuick Director of Business Development Scott Levy, web-to-print is all about supply chain optimization, immediacy of purchase, efficiencies and digital asset management and brand management.
Brand arguably is the most important asset of any company, with the logo being the most important identifier. Any tampering of a logo's color, font, sizing, etc. could change the entire perception of a company. A web-to-print portal can control brand management because it centralizes all of a company's marketing collateral in the digital asset management component of the portal.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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