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Sometimes it's best to learn by example. Pinto recalled how an insurance company effectively used web-to-print in a cross-media campaign.
The company offered different types of insurance (e.g., life, health, auto, etc.). The goal, of course, was to sell insurance to people, but the company wanted its sales efforts to be relevant. The problem? The insurance company had a mailing list of prospects, but didn't know much about these people beyond their name and address, Pinto related.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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