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"A web-to-print storefront should make it much easier for marketers and sales reps to select, personalize and send collateral to a prospect in a very timely fashion," Pinto mentioned. "With these strategies and tactics, businesses should be able to increase awareness and demand, which should provide them with more leads. Then, they should be able to convert more of those leads into sales by delivering relevant information in the right channel at the right time."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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