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The term "web-to-print" has become an integral part of industry vernacular over the past few years. However, its value is more important now, commented Jason Pinto, CMO of Wilmington, Massachusetts-based interlinkONE, a marketing software company.
"For one thing, people are more accustomed to purchasing items online than they were three years ago," he noted. "Thus, it's very important for printers and distributors to provide easy ways for their customers to research and order products online."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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