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2. A New Marketing Tool
Web-to-print systems are not limited to e-commerce storefronts. In fact, more and more companies are turning to this technology to enhance their cross-media marketing campaigns. In layman's terms, cross-media delivers relevant content and a call to action through multiple channels (e.g., print, e-mail, personalized URLs, QR codes, etc.) simultaneously as an integrated campaign. Web-to-print can tie into this action (in addition to a closed-loop marketing campaign) in several ways.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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