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The Solution: Oh Nellie Promos orchestrated a multi-channel marketing strategy that included:
- Mobile marketing (GateGuru app advertisement)
- Boarding pass promotion/advertisement (Sojern, a leading data-driven travel advertising platform)
- Strategic alliances (Delta SkyMiles)
- Email and social media marketing
- Cause marketing (women's shelter)
- Video marketing (CNN/headline news)
- Press releases and media coverage (Travel + Leisure, USA Today, AJC, The New York Times and more)
- Marketing materials (rack cards, complimentary and reward cards)
- Events (trade shows and open houses)
Oh Nellie Promos also incorporated themed promotional products. Henderson used a PopUP display from Ramsey, Minnesota-based supplier Showdown Displays, custom bars from Blaine, Washington-based supplier Chocolate Chocolate, table mats from Las Vegas-based supplier CounterPoint/Digispec and eye masks from a China manufacturer.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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