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7. Loan Acquisition Complete Marketing Campaign
Submitted by Joe Falcone, president, The Sourcing Group, New York.
The Client: An undisclosed federal credit union.
The Goal: A credit union was facing a significant decline in loan volume during the 2013 holiday season as a result of the struggling economy. The organization turned to The Sourcing Group for a "shock and awe" holiday campaign that would build excitement among members. In other words, the company hoped to part ways from the traditional look and feel of financial institution marketing.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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