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The Solution: Before pitching an idea to the client, Icon Blue wanted to ensure the chosen product met two criteria: it should have a high perceived-value and get used on a regular basis. The solution? A line of classic Italian executive journals that would allow visiting dignitaries to record new experiences during their stay. These particular journals were produced with an elegant gold foil imprint to create a high-impact visual of the client's message, "Discover Los Angeles," Hill mentioned.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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