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The Outcome: "At each event, participation grew, establishing SGTXP as fan- and family-friendly with products fans wanted," Ratchford remarked. "The variety of events allowed for engagement with new prospects and current customers, and rekindled some old relationships.
"A moderate estimation of participation across all events would be over 5,500 fans and customers," he continued. "[I] estimate that [we] impacted more than 33 percent of the sports team's fanbase." SGTXP now provides promotional products and services directly to the hockey team and its sponsor network.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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