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6. Fan Ingress Giveaway
Submitted by Mike Ratchford, owner, Safeguard by Texas Premier, Houston.
The Client: The Rampage, a minor league ice hockey team based in San Antonio.
The Goal: Safeguard by Texas Premier (SGTXP) recently became the promotional products sponsor for The Rampage. In this role, SGTXP provided in-game events and giveaways-the biggest event being a Fan Ingress Giveaway, where the goal was to engage fans and show appreciation. "Traditionally, the ingress giveaways reward the first 500 or 1,000 fans who enter the arena," Ratchford explained. "Some fans are left out and the race to find the door that still has product creates fan discontent."
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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