The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Sales tip: A partner in the health care industry used a branded folder to distribute to new patients upon admission. It contained informative inserts, business card slots, a notepad and a pen. In addition to providing patient a handy place to keep information and instructions, it eased the admission process. Ultimately, it saved the hospital time and money while enhancing its professional image.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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