The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Campari Cocktail Compendium
Submitted by: Frank Babich, account representative, Team Concept Printing, Carol Stream, Ill.
Why it is valuable: We helped our client create a one-of-a-kind booklet to promote their liquor and to help explain the history and origins of this famous Italian spirit known as Campari. High-end print techniques including special wrap around cover utilizing gold foil and embossing, provide a substantial and luxurious feel to the end-user. Beautiful full-color printing on soft, uncoated paper, gives photographs a luxurious, subdued appearance.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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