The Story Behind the Product
Communicating value through presentation folders, menus and brochures
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Why it is valuable: A brochure is the workhorse-marketing piece of any company. With a front and backside to tell your story, a brochure provides a lot of real estate for your money. You can take it up a notch by adding a few additional low-cost options such as high quality paper stock, unique fold or a perforation for gift certificates and coupons and you'll have a customized marketing piece. It's also multi-purposed. Use it in a No. 10 envelope to mail to prospective clients, include in newspaper inserts, stand up on your counter in a literature rack or bring several and leave behind on your sales calls.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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